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The Channel partner marketeer is responsible for executing the EMEA channel marketing plan in cooperation with & in support of EMEA channel partners (distribution network) into the various markets. This consists of the coordination of various (localized) marketing projects, as well as all related Brady partner communication. Your responsibilities: Partner communication: o You will be the point of contact for marketing related requests and questions by distributors (managing the dedicated distributor mailbox). o Manage the dis-enews calendar & planning. o Create & send (monthly) distributor newsletters or direct mailers in due time, including input gathered from product managers & other MarCom colleagues. o Ensure content is suited for your target audience (channel partner personas). o Maintain the partner portals, in order for partners to find relevant content & tools. Channel partner support: o Participate in regular meetings with the respective marketing responsible at the partner side to define a joint marketing plan & understand the partner needs. o Help define compelling marketing plans at & with key partners. Choose activities that will ensure maximum ROI gained from promotional spending with a single channel. o Ensure e-commerce initiatives are supported & take the lead on digital Brady brand & landing pages on partner websites. o Support the implementation of our marketing plans at partners’ side by coordinating and/or creating and supplying the required materials via Showpad shared spaces on time. Monitor deadlines continuously. o Support the Channel marketing manager EMEA in handling the marketing contribution request budget, including follow-up on correct invoicing by partner. o Coordinate & keep track of the partner marketing activities via Smartsheet & manage the related request process. Monitor & evaluate the undertaken initiatives to measure effectiveness against greed KPI’s, and recommend improvements as needed. o Safeguard the communication of partner marketing initiatives to both internal stakeholders & our channel partners. Brief & guide creative external media agencies when it comes to custom collateral design